normanstrong
Guest
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 Posted:
Tue Nov 23, 2004 6:01 am Post subject:
There was an article in tonight's paper |
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It was written by one Robert Thompson of Syracuse University and
entitled, "A marketer's (new) best friend." A few quotes:
"The result is a ground-breaking new business strategy, developed by
more than 30 of the United States' largest advertisers, that in key
ways circumvents the very technology that made TiVo famous. TV 'your
way' is quickly becoming TV 'their way, too.'
"Perhaps even more significant, though, is TiVo's new role in market
research. As viewers watch, TiVo records their collective
habits--second by second--and sells that information to advertisers
and networks."
"Tivo's new strategy. . . . is rapidly becoming a marketer's best
friend, proving that try as they might, consumers cannot hide from
marketing."
Cheers,
Norm Strong
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Lenroc
Guest
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| Posted:
Tue Nov 23, 2004 10:05 am Post subject:
Re: There was an article in tonight's paper |
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On Tue, 23 Nov 2004 05:17:56 +0000, normanstrong wrote:
| Quote: | "Perhaps even more significant, though, is TiVo's new role in market
research. As viewers watch, TiVo records their collective
habits--second by second--and sells that information to advertisers
and networks."
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This isn't news... was anything in the article?
--
Lenroc |
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