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[5.1] How much does it cost to produce a
DVD? Isn't it more expensive than videotape, laserdisc, and CD-ROM?
Videotape, laserdisc, and CD-ROM can't be compared
to DVD in a straightforward manner. There are basically three stages
of costs: production, pre-mastering (authoring, encoding, and formatting),
and mastering/replication.
DVD video production costs are not much higher
than for VHS and similar video formats unless extra features of
DVD such as multiple sound tracks, camera angles, seamless branching,
etc. are employed.
Authoring and pre-mastering costs are proportionately
the most expensive part of DVD. Video and audio must be encoded,
menus and control information have to be authored and encoded, it
all has to be multiplexed into a single data stream, and finally
encoded in low level format. Typical charges for compression are
$50/min for video, $20/min for audio, $6/min for subtitles, plus
formatting and testing at about $30/min. A ballpark cost for producing
a Hollywood-quality two-hour DVD movie with motion menus, multiple
audio tracks, subtitles, trailers, and a few info screens is about
$20,000. Alternatively, many facilities charge for time, at rates
of around $300/hour. A simple two-hour DVD-Video title with menus
and various video clips can cost as low as $2,000. If you want to
do it yourself, authoring and encoding systems can be purchased
at prices from $50 to over $2 million. See 5.8 for more on low-cost DVD creation.
Videotapes don't really have a mastering cost,
and they run about $2.40 for replication. CDs cost about $1,000
to master and $0.50 to replicate. Laserdiscs cost about $3,000 to
master and about $8 to replicate. As of 2003, DVDs cost about $1000
to master and about $0.70 to replicate. Double-sided or dual-layer
discs cost about $0.30 more to replicate, since all that's required
is stamping data on the second substrate (and using transparent
glue for dual layers). Double-sided, dual-layer discs (DVD-18s)
are more difficult and more expensive (see 3.3.1).
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