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March 12, 2005

Apple Joins Blu-ray Assn. Board

The Blu-ray Disc Assn. has added Apple Computer to its board, indicating growing support among PC makers for the high-definition disc format.

Two other leading computer makers, Dell and Hewlett-Packard, also are board members.

"Apple is pleased to join the Blu-ray Disc Assn., the next-generation optical disc for storing high-definition movies, photos and other digital content," Apple CEO Steve Jobs said. "Consumers are already creating stunning high-def content with Apple's leading video editing applications like iMovie HD and are anxiously awaiting a way to burn their own high-def DVDs."

Apple said its next release of QuickTime, its digital media player, will support the MPEG-developed H.264/AVC video codec also adopted by Blu-ray.

No word on whether Jobs' Pixar animation studio will throw its lot in with Blu-ray. Disney, which now distributes movies for Pixar films, supports Blu-ray.



Category : Industry News

Posted by dvd software at March 12, 2005 03:24 AM

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