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September 11, 2004
Why Google So Successful
...Google's biggest asset is just the general way they run the company and solve problems. So far no one can compete with them there.
- You can't be bought (well, not like other search engines at least). You can't buy your way into natural rankings. As long as natural rankings can be bought, the search engine cannot be relevant. So from that regard they are going to be more relevant.
- They solve problems programatically, so they scale better (Yahoo for example has a staff of people that manually look at and filter sites from the index. Not practical if you ask me.) Google instead tries to actually understand the page algorithmically for spam filtering. Of course neither method is 100%, but Google's method scales better because computers are cheaper than staff.
- Google innovates, while other companies try to mimic what Google does. PageRank was revolutionary when it came out, Google answers, the Google API, Google News, Google Catalogs, Google Local, Orkut, etc.
- The things Google doesn't invent, they do better... Froogle, Google groups, Image search, Gmail, translation, etc.
- Things they acquire, seem to be the best of breed.. Blogger, Picasa, etc.
- Google as a company encourages free thinking and innovation from their employees (all employees spend one full day per week working on whatever personal project they feel like)...
By Shawn, very good points!
Category : Google
Posted by dvd software at September 11, 2004 03:17 PM
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